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Objects of Desire - Shoes


The brand: Guess was established in 1981 by the Marciano brothers, who left the south of France in pursuit of the American dream. Inspired by a European influence, the marcianos put their innovative touch on the apparel industry, redefining denim.

Guess became a symbol of a young, sexy and adventurous lifestyle.
The trends: Ladylike shoes, wooden platforms, nude shoes and exotic skins
The collection: Sexy is the main feature of the brand, so it is not a surprise to find a whole collection full of feminine high heels, wooden platforms in bright colours as well as classic white and black, luxurious snakeskin slingback shoes and original ballet pumps. 
For a classic outfit in plain colours, choose the snakeskin pair, to put a sophisticated accent. For everyday wear go for the cream and leopard skin ballet pumps, they are comfortable but smart at the same time. The coral wooden platforms are ideal for a Friday ladies night, a little bit striking and comfortable to dance all night long.
The colours: Off white, black, coral and orange.
Prices: RMB 500-1500
The web:

What for

The brand: Italian brand “What For” was born in autumn/winter 2007. Their inspiration is about girls that can have their own stylish shoes to pursue their own fantasy dreams. In search of this aim they provide young girls with quality and comfortable footwear, handbags and accessories. Actually this brand has expanded its market in China mainland and Macau area with more than 100 stores and has stores In Thailand and Philippines as well.
The trends: Exotic skins, bright colours, fluorescent colours and sparkly metallics
The collection: “What for” is a favourite for young people because the brand has a large collection and a large variety of styles, colours, and fashionable designs.. The collection of flat shoes are highly desirable, full of innovative designs, animal prints, metallics and original materials in bright colours. 
 The colours: bright colours
Prices: RMB 800-1000
The address: Joycity mall


The Brand: Ete!, a multi-brand retailer, operates many international brands in China, such as Katie Judith, tout a coup, puzzle, brooch and paper mint. 
With a growing demand for stylish and high quality features, ete! has been well-developed since 1997 and is dedicated to providing the best products ranging from stylish imported shoes brands to trendy bags and accessories. The shops are designed with an open space area to give customers the best possible environment to find their favourites.
The trends: Fluorescent shades, snakeskin, leopard and raffia
The collection: The collection is perfect for casual wear, represented by pumps in every colour and style, brogues and wedges. The main staples are some pumps with fluorescent details, snakeskin flat brogues, raffia sole brogues and wooden wedges. Also you can find some original accessories, such as clutches and some selected pieces of jewelry
The colours: Every colour you can imagine
Prices: RMB 500-800
The address: Joycity mall

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